Introducing the Saveful Food Savings Report 2025
Every year, Australian households throw away thousands of dollars worth of food – but it doesn’t have to be that way.
That’s why Saveful, in partnership with Griffith University, has launched Australia’s first Food Savings Report – powered by insights from over 32,000 weekly surveys and 10,000+ households.
This report is brought to you by Rabobank and proudly supported by Bakers Delight, Green Industries SA and Goodman Fielder. Together, we’re showing just how much Aussies can save – in money, food, and time – when we flip the script from waste to savings.
The results are in: small, everyday changes really do add up to big wins for households, communities, and the planet.
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key report insights and findings
32k surveys by >10k saveful savers
USING SAVEFUL COULD SAVE >$75 MILLION
WHAT’S NOT SAVED weekly
saveful users save 63% more than average
rethinking food use with saveful saves $$
not all households save food the same
not all households save food the same
saveful super savers save more food & $$
cooking more saves more
personas
The Everyday Saver
Both urban and regional, these savers cook frequently (5.2 times per week) and have saved a modest amount of food (1.2 kg total).
They are practical and steady, engaging with the app to save food and reduce waste.
The Savvy Saver
Bigger households waste more in total but less per person Singles and couples waste less overall, but their per-person loss is much higher.
Across all groups, income made little difference.
The Conscious Starter
Mostly urban dwellers, and slightly smaller households, these savers cook less frequently (4.8 times per week), and save the least (1.1 kg total).
Their lifestyle suggests convenience over active food-saving behaviours. They are engaged but show potential for improvement.