If you want to become an Etsy seller, or take your shop to the next level, the following sites, apps, and tools can help. Becoming a successful Etsy seller can be difficult, but you can use these tools to increase your sales and save time.
CreativeLive hosts high-quality courses from experts in a variety of topics. There are several courses on Etsy specifically, as well as craft-related classes on knitting, crocheting, and photography. You might find classes on other topics, such stress management or marketing, helpful as well.
You can watch any of the classes for free while they’re being broadcast live, with the added benefit that you can ask the teacher questions throughout the class. After the filming, you’ll have to pay for access. Visit the On Air section for a list of upcoming broadcast and look for the blue RSVP button to sign up for free courses.
Etsy’s community forums are a go-to resource for sellers. You can start a general discussion, report a bug, promote your products, or (perhaps the most useful section) ask the community a question. If you’re new to selling, there’s a good chance the problems you run into have been solved by someone else – and the answer you’re looking for might be in the forums.
Etsy Seller’s Handbook
Etsy’s official Seller’s Handbook is filled with hundreds of articles that can help you become a better seller. The content is broken into ten sections, making it easy to find the answer you’re looking for, or you can search for a topic.
Handmadeology is a website devoted to, well, handmade crafts. There’s an entire section with Etsy-related tips, complete with interviews and advice from successful Etsy sellers. There are also sections to help you with craft ideas, perfecting photography, and small business tips.
While the Etsy forums can be a collaborative area, you can also learn from blog posts written by successful Etsy sellers. Here are a few examples from Unsettle, Lansdowne Life, and Jewelry Making Journal.
Etsy has a backup option, but it’s limited and only save’s your shop’s text. Plus, you need to remember to use the backup option and manually restore it if needed. Backtsy on the other hand automatically backs up your shop makes restoring to an earlier saved version easy. This could be helpful if you accidentally make a change, but you can also use the backup/restore feature to test changes. The service cost $3.70 to $23 a month depending on how many backups you want each month, and how much versions you want to save.
Craftybase integrates with Etsy, Paypal, Square, and Shopify to help you keep track of your materials and product inventory. You can record materials and create custom recipes for products so that the material quantity will automatically decrease when you list a new product. You can also track your profit over time, see the material cost per product, track your labor, and see your profit margin for each sale after including shipping and fees.
Craft Task Manager
An iOS app, Craft Task Manager lets you track individual items within an order and see special instructions. You can go through a checklist of items to see your progress towards completing an order. You can also track your profit over time, taking into account processing fees, and shipping, material, and marketing costs. There’s a 14-day free trial, after that the monthly cost ranges from $9 to $60.
Etsy Seller App
The official Etsy Seller app is available for iOS and Android devices. You can use it to process orders, add new products to your shop, view your shop’s stats, and sell items in person. Speaking of which, Etsy has a credit card reader that plugs into your phone or tablet and lets you take credit card purchases in person. Great options if you’re at a convention or flea market.
Etsy on Sale
Brittany Bly of Pop Shop America, and an Etsy Houston Street Team Leader, recommends the Etsy on Sale app. You can use it to put multiple items on sale out once – especially useful during the holidays or when you want to clear out old inventory. The products’ original prices will be crossed out, and the sale price appears in an eye-catching red.
Cristina Castro Moral, who’s been running the Sombras Blanca Art & Design Etsy shop full-time for two years, uses Evernote to help her manage the store. “You can think of it as a bunch of multimedia notepads. You can use each one of them to create lists or to keep track of any aspects of your planning: open orders, payment account costs/benefits, interesting shop links to check later, pending product ideas…” Castro Moral said. Evernote also has smartphone and tablet apps and the information automatically syncs between devices.
Etsy shop owners will tell you – great photos lead to sales. Foto Fuze helps sellers spruce up their product photographs. You can drag and drop photos into the app, and it brightens white backgrounds and helps make colors shine.
Figuring out how much to sell your products for, and doing SEO research to optimize your listings, are two major pain points for many Etsy sellers. Marmalead tackles both by letting your research the competition and then make data-backed decisions about how you want to proceed. There are training videos to help you use the tools more efficiently and a blog with Etsy-related advice. Marmalead is free for “dabblers,” but to access all the features you’ll need a subscription – starting at $19 a month.
SaleCalc is a simple but useful calculator. Pick between Etsy and PayPal payment methods, your sale price, discounts, advertising and material costs, and shipping information and a breakdown of the finances for each sale. You can input a desired profit and out pops the sale price you should use.
Shipstation integrates with your Etsy shop and you can use it to print shipping labels for USPS, UPS, Fedex, and DHL from home. You can also personalize labels and packing slips with your store’s logo, and send confirmation emails. Pricing starts at $9 a month and varies depending on the number of shipments each month, users, and features.
Additional Apps Galore
Etsy also highlights hundreds of apps that sellers might find useful. You can organize them by most popular to see which apps other users like.
Marketing (Email and Social Media Management)
If you want to promote your products on social media, Around.io can simplify the process. You can easily select a single product, or create collages from multiple products, and then publish or schedule posts.
MadMini is an email marketing platform that you can connect to your Etsy store to easily drag and drop your product images and descriptions into a newsletter. Pricing varies depending on the number of people you have on your email list.
Spreesy can help you sell Etsy products directly through social media channels. You can connect multiple accounts, including Instagram, Pinterest, Facebook, and Twitter, and easily manage posts. Your followers can make a purchase by commenting with their email address, or can subscribe to receive product updates.
Another option if you want to sell to your social media followers, Shopseen lets you create buy buttons on Twitter and set up an Instagram store. You can also schedule posts on social media sites, track shipments, manage your inventory, and stay connected with the Shopseen mobile app. There is a free starter plan, which may be enough if you only run one shop.
WiseStamp lets you create custom email signatures. It’s like adding a small business card to each email. With the Pro version (starting at $4 a month) you can remove the WiseStamp branding, use custom social media icons, and create multiple signatures. But, even with the free version you can add your Etsy store and feature your latest listings.
Turn an in-person meeting into a sale with a creative business card. Moo.com lets you order a pack of business cards with a unique image on each (up to 50 different images before there’s an extra charge). You can feature different items you’ve made or are selling, or just use beautiful images to make your card stand out.
Studio in a Box
You may be able to edit your photographs to make them look nicer, but a small investment in a “studio in a box” ($40 to $90 on Amazon) can help make every photo look professional. Some come with lights, mounts (including cell phone holders), and several backdrop colors.
Move Your Etsy Store to a Custom Domain
The following four options let you easily create a customized website on your own domain. There are also other sites like Etsy where you can list your products. There is a monthly subscription cost, but it covers the cost of hosting the site and sometimes includes the domain.
Created specifically to help Etsy sellers create custom websites, you can link Craftlaunch your Etsy account and import your items. There are templates you can customize to add your branding to the site. The monthly fee starts at $14.95, with an additional $1.95 a month if you want to use a custom domain.
Pattern by Etsy
Etsy offers sellers an easy way to create a custom shop with its $15 a month Pattern product. You can use drag and drop tools, themes, and customized colors to make the site your own. You can manage the Pattern site and your Etsy shop from the same place, and the two sites automatically sync.
Squarespace is another easy way to create and manage your own website. You can use a template and the drag and drop tools to design your site, and shop – there are even helpful walkthrough videos. Once your site is up and running, you can easily import products from Etsy to your Squarespace site. You can get a personal site, which allows you to sell items, for $8 a month. Or, there’s an e-commerce option with additional features, like inventory, shipping, and accounting integration, starting from $26 a month.
Wix lets you easily create a custom website with free templates and drag and drop tools. There’s a monthly subscription cost to use Wix – $16.58/month if you want a shop – and the Etsy Shop app lets you add your shop to your site is free. You’ll receive a domain for free for the first year.
Do it All Yourself. You might be able to save money by doing everything yourself. Creating and running your own site means you’re in total control, but that also means you have to fix things (or hire someone to fix them) when something breaks. We’ll discuss how to set up your own site in a separate post, but the basic tools you might want are BlueHost (to host your site for as little as $3.49 a month), a WordPress Theme (there are many free or cheap options), GoDaddy (where you can buy a domain for 99 cents), and WooCommerce or Shopify (to turn your site into an e-commerce store).
If you’re an Etsy seller that wants to recommend something, leave a comment below. Include a link to your shop so we can give you credit!